TopX: Innovative NFT marketplace - exchange for creators and their fans
ROLE
Main UX/UI Designer (collaborating with CEO, marketing, and dev teams)
DURATION
1.5 years, full-time
SKILLS
User Research, Prototyping, Responsive Design, Cross-functional Collaboration
About the product
TopX was created in response to the growing demand for a gamified NFT exchange platform. It provides collectors with a secure space to create, sell, and trade their NFT collections, releasing them in packs for fans to open and collect. This innovative approach bridges the gap between creators and collectors, offering a dynamic marketplace for unique digital assets.
The challenge was to design the product from its beginning stage, creating all user flows, including packs and unpacking flows, the marketplace, and profile and community pages. The goal was to enhance user engagement through interactive and rewarding experiences, ensuring a seamless and intuitive user journey.
My impact
As the main product designer for TopX, I played a pivotal role in shaping the entire user experience. My work began with a foundational design direction, which I extensively modified and expanded upon.
I conducted in-depth user research to ensure our designs met the needs and preferences of our audience. I developed comprehensive product flows for key areas such as the marketplace and the unpacking experience. Additionally, I ensured all designs were mobile-responsive and introduced a cohesive design system to enhance consistency and streamline future developments.
Due to the project being under NDA, I am unable to disclose specific details, but I am available for a live presentation to discuss my work and its impact on the TopX platform.
